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Use “The Formula” Our Proven Business Building System to Accelerate Your Sales & Marketing

Business Is A Science!

Cultiv8 Business, in association with the Core Asset are proud to offer their Business Improvement Program based on “THE FORMULA” & “CORE ELEMENTS”

This is our proprietary and proven formula for quickly growing any small and medium sized business and it works so well because we've discovered, contrary to popular belief that....

  • Quickly grow leads, sales & profits

  • Used by over 26,000 Businesses to accelerate profit growth

  • Proven tactics & strategies to grow your business fast

  • Step by step playbooks, checklists & templates to make it simple to apply each strategy into your business

  • Proven growth strategies and tactics that are free to apply at zero cost

Growing Your Business Isn't Rocket Science, But It Is A Science..

Here is what you will learn with this amazing programme.

The Marketing DNA

If you've ever wondered why your marketing doesn't work or why your results aren't as good as you hoped, then without question it's because you're not using all of the 'Marketing DNA'. The Marketing DNA or the '9 Core Elements' represent the things that make marketing work. Get this right and your sales and profit will soar.

Success Formulas

Every strategy in the book comes with its own 'SUCCESS FORMULA', making it so simple for you to apply and get instant results. Even if you've never applied a sales and marketing strategy before yourself, with the success formulas in hand you'll create highly successful marketing right out of the gate.


The ACTUAL Formula currently used by over 26,000 businesses worldwide, in almost every industry, to quickly increase their sales and profits

The 5 Components

Discover the 5 'key components' of THE FORMULA and implement them seamlessly into your business, no matter how new or established, or what products or services you sell, or how large or small or whether it's online or offline or a traditional 'bricks and mortar'. The 5 components are the cornerstone of THE FORMULA and are missing from almost every business.

The Magic

There's one special ingredient that holds THE FORMULA together and it's this often missing piece of the jigsaw that's the magic behind its success. Watch in almost disbelief how by tweaking just a few parts of your business, you'll see incredible leaps in sales and profits.

Proven Strategies

Each of the 5 components of THE FORMULA have a proven set of tactics and strategies which will significantly increase the speed of your growth and your profitability.

Introducing The Formula.

As you can see, THE Formula has just 5 key components..

The T stands for Transform Your Existing Marketing. This is without doubt the most important component. By the way you can improve all your existing marketing without spending a single penny. This is what we call the Marketing DNA. It’s made up of 9 Core Elements.

The L stands for Lead Generation. As you know, leads are the lifeblood of every business. The more leads we generate the more sales we make.

The C stands for Conversion. Most people don’t realise how easy it is to improve the conversion of leads into clients, customers or patients. Better still, it can be done with no extra cost.

The M stands for Maximising Customer Value. Again, this is an often neglected part of most businesses and can also be achieved with no extra cost. It is the component with the most leverage

The S stands for Systems. With all the excellent, low cost and free automation tools available to businesses, we are able to systemise and automate the L, C and M parts of THE FORMULA. That means you can put much of your sales and marketing and growth on autopilot and it therefore works 24/7.

Next, notice THE FORMULA has × multiplication signs. This is the real magic behind THE FORMULA. Most people when they first see THE FORMULA think that once applied it brings linear growth, but notice as you improve each of the 4 components the results are multiplied together which gives you what we call exponential growth..

CORE ELEMENTS: After decades of testing and literally tens of thousands of tests we've discovered that there are 9 key tactics that make marketing work.

IDENTIFY: To improve the performance of any of your sales and marketing strategies, we first identify which Core Elements are present (and which ones aren't)

STRENGTH: We then analyse each Core Element in turn and evaluate its strength in terms of likely performance.

SUCCESS FORMULA: Each Core Element has its own 'Success Formula'. In other words, each Core Element it is made up of 2 or more critical parts. Here's an example...

(D + S + C) = IO

ANALYSE: Using the Success Formula, we then score each Core Element in terms of its effectiveness.

SCORE: Because we've broken down the key components of Marketing into a science, your marketing piece can be scored based on the Core Elements.

Introducing The CORE Elements.

As you can see, there are 9 Core Elements.....

Which Of Our Business Is A Science Programmes Is Right For You?

This program is ideal for small to medium sized businesses that want to drive significant improvements in their sales and marketing activities - each program uses the principals of THE FORMULA, which is guaranteed to transform your sales & profits.

Online Programme

  • The FORMULA & Core Elements Online Workshops

  • Playbooks, Templates & Checklists

  • Scientific Marketing Makeover

  • Special One Time Bonus Offer

This is ideal for business owners who want to take their time learning the FORMULA & CORE Elements via our unique online course. You will get access to over 9 hours of video workshops, 200 pages of playbooks, templates and checklists designed to transform your current marketing and sales activities without adding significant cost to your business. Most of the strategies won't cost you a penny to implement and you are guaranteed to see improvements in your profits if you follow the stages of the proven FORMULA. Includes for a limited period, 4 additional special bonuses.

#1 FREE Hard Copy Book, Business Is A Science by Iain Thomson & Steve Hackney.

#2 FREE Hard Copy Business Is A Science Course Manual.

#3 FREE Scientific Marketing Makeover.

#4 FREE Annual Subscription to Business Is A Science Newsletter

See our detailed course curriculum and info about our special bonuses here..


1-2-1 Business Coaching

  • Monthly 1-2-1 Coaching Session With Business Growth Expert, helping and guiding every step of the way

  • Access to our unique coaching portal giving access to your own business improvement action plan, KPI dashboard and monthly to do lists from your coach.

  • Access to the online course and materials

  • Unlimited Email Support

  • Monthly Improvement Journal

  • This program is ideal for business owners who want help and support and to have their own dedicated guidance every step of the way. You get access to everything that you would via the online program, however this program uses the unique Cultiv8 Business Diagnostic to get to the root of your businesses challenges. It identifies opportunities for improvement and is the basis of your action plan going forward. You will have access to 100's of tools, techniques and strategies via the Cultiv8 Business unique coaching portal which tracks your progress, allocates tasks and activities, and shows your KPI Management Dashboard. Your Cultiv8 Business Growth Expert will steer you through the program ensuring your success.

    See the detail about what you get and the results you could expect to see here..


    Done For You Consultant

  • We Do All Of The Hard Work For You

  • Your Own Business Growth Expert Working In Your Business

  • Weekly 1-2-1 Updates

  • Progress Tracked Against Targets & KPI's

  • Your consultant on hand around the clock

  • Access to Cultiv8 Business Online Portal

  • Training & Development For Your Teams

  • This program is ideal for business owners who do not have the time to implement the tools, strategies and techniques.   You get your very own Business Growth Mentor to work for you implementing the Formula & Core Elements into your business.   Your Cultiv8 Business Growth Expert works to initially develop your;




    These systems will drive real change into your business whilst allowing you time to continue doing what it is you enjoy doing..

    See the detail about what you get and the results you could expect to see here..


    Not Quite What You Are Looking For?

    Want To Accelerate Your Businesses Results?

    Need Help To Drive Change Into Your Enterprise?

    Because Business Is Not Luck!!

    Lean Business Transformation.

    End to End Business Improvement.

    Looking at All Aspects Of Your Business

    We have a unique Business Transformation Programme which gets into the nitty gritty of each element of your business. This Programme will transform your entire business. Not only do we apply the "Business Is A Science" elements of THE FORMULA, but we also help implement end to end LEAN processes into your business, helping drive down cost and drive up efficiency.

    We can help you achieve exceptional results in your companies profitability. We use unique diagnostics and hundreds of proven strategies to improve each part of your business.

    Check out our BUSINESS IS NOT LUCK Programme here

    Business Is Not Luck Programme


    SME Sales & Marketing SME End To End Transformation SME Web Marketing LEAN & Kaizen Transformation Tenders & RFQ Warehouse & Logistics Colleague Engagement Team Leader Development


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    Registered Office:

    Cultiv8 Business Ltd. 61 Bridge Street, Kington, Herefordshire. United Kingdom. HR5 3DJ

    Tel: +44 333 8008989

    Mobile: +44 07720 248720

    eMail: [email protected]

    Company Registered in England: 11991148

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