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Use “The Formula” Our Proven Business Building System to Accelerate Your Sales & Marketing

Business Is A Science!

Cultiv8 Business, in association with the Core Asset are proud to offer their Business Improvement Program based on “THE FORMULA” & “CORE ELEMENTS”

This is our proprietary and proven formula for quickly growing any small and medium sized business and it works so well because we've discovered, contrary to popular belief that....  Business Isn't Rocket Science But It Is A Science..!

  • Quickly grow leads, sales & profits

  • Used by over 26,000 Businesses to accelerate profit growth

  • Proven tactics & strategies to grow your business fast

  • Step by step playbooks, checklists & templates to make it simple to apply each strategy into your business

  • Proven growth strategies and tactics that are free to apply at zero cost

Growing Your Business Isn't Rocket Science, But It Is A Science..

Here is what you will learn with this amazing programme.

The Marketing DNA

If you've ever wondered why your marketing doesn't work or why your results aren't as good as you hoped, then without question it's because you're not using all of the 'Marketing DNA'. The Marketing DNA or the '9 Core Elements' represent the things that make marketing work. Get this right and your sales and profit will soar.

Success Formulas

Every strategy in the book comes with its own 'SUCCESS FORMULA', making it so simple for you to apply and get instant results. Even if you've never applied a sales and marketing strategy before yourself, with the success formulas in hand you'll create highly successful marketing right out of the gate.


The ACTUAL Formula currently used by over 26,000 businesses worldwide, in almost every industry, to quickly increase their sales and profits

The 5 Components

Discover the 5 'key components' of THE FORMULA and implement them seamlessly into your business, no matter how new or established, or what products or services you sell, or how large or small or whether it's online or offline or a traditional 'bricks and mortar'. The 5 components are the cornerstone of THE FORMULA and are missing from almost every business.

The Magic

There's one special ingredient that holds THE FORMULA together and it's this often missing piece of the jigsaw that's the magic behind its success. Watch in almost disbelief how by tweaking just a few parts of your business, you'll see incredible leaps in sales and profits.

Proven Strategies

Each of the 5 components of THE FORMULA have a proven set of tactics and strategies which will significantly increase the speed of your growth and your profitability.

Just by Transforming your existing Lead Generation, Conversion and Value of Each Customer each by a mere 13% and then adding more tactics and strategies to give another 13% improvement results in an increase of over 100%. That’s the power of the formula!

Introducing The Formula.

As you can see, THE Formula has just 5 key components..

The T stands for Transform Your Existing Marketing. This is without doubt the most important component. By the way you can improve all your existing marketing without spending a single penny. This is what we call the Marketing DNA. It’s made up of 9 Core Elements.

The L stands for Lead Generation. As you know, leads are the lifeblood of every business. The more leads we generate the more sales we make.

The C stands for Conversion. Most people don’t realise how easy it is to improve the conversion of leads into clients, customers or patients. Better still, it can be done with no extra cost.

The M stands for Maximising Customer Value. Again, this is an often neglected part of most businesses and can also be achieved with no extra cost. It is the component with the most leverage

The S stands for Systems. With all the excellent, low cost and free automation tools available to businesses, we are able to systemise and automate the L, C and M parts of THE FORMULA. That means you can put much of your sales and marketing and growth on autopilot and it therefore works 24/7.

Next, notice THE FORMULA has × multiplication signs. This is the real magic behind THE FORMULA. Most people when they first see THE FORMULA think that once applied it brings linear growth, but notice as you improve each of the 4 components the results are multiplied together which gives you what we call exponential growth..

CORE ELEMENTS: After decades of testing and literally tens of thousands of tests we've discovered that there are 9 key tactics that make marketing work.

IDENTIFY: To improve the performance of any of your sales and marketing strategies, we first identify which Core Elements are present (and which ones aren't)

STRENGTH: We then analyse each Core Element in turn and evaluate its strength in terms of likely performance.

SUCCESS FORMULA: Each Core Element has its own 'Success Formula'. In other words, each Core Element it is made up of 2 or more critical parts. Here's an example...

(D + S + C) = IO

ANALYSE: Using the Success Formula, we then score each Core Element in terms of its effectiveness.

SCORE: Because we've broken down the key components of Marketing into a science, your marketing piece can be scored based on the Core Elements.

Introducing The CORE Elements.

As you can see, there are 9 Core Elements.....

Here Is What You Will Learn With This Leading Sales & Marketing Transformation Programme

Curriculum is packed with tools, techniques and strategies to drive significant improvements in your sales and marketing activity and increase your return on investment.

Welcome & Getting Started

  • About Cultiv8 Business & Core Asset

  • Programme Overview;  "Business Is A Science - The Proven FORMULA For Transforming Your Sales & Profits"


  • The Power Of Exponential Growth & The Profit Equation

  • Growing Your Business Quickly

  • How To Grow Your Business

  • Using The Step By Step Playbooks, Checklists & Templates

  • How To Measure Your Achievements

  • Your Key Performance Indicators

  • The Sales Accelerator Roadmap & The Vault

  • What Is The Sales Accelerator Roadmap & How To Use It

  • What Is The Vault & How To Use It (Business Coaching Only)

  • The Cultiv8 Business Web Presence Audit Report

  • Target Market

  • Identifying Your Target Market

  • Creating The Profile (Avatar) Of Your Target Customer

  • Tailoring The Message For Your Sales & Marketing Strategies

  • The Differentiator

  • Your Business Uniqueness

  • Creating Your Differentiator

  • Crafting & Communicating Your Differentiator

  • Headlines

  • Headline Templates

  • Testing Before Your Launch

  • Format Of Headlines

  • Transforming Your Words Into Riches

  • Irresistible Offers

  • Offering Something Your Customers Desire

  • Stimulating Interest In Your Offer

  • Communicating The Offer

  • Social Proof

  • Offering Something Your Customers Desire

  • Credibility Builders

  • Communicating & Sharing Your Social Proof

  • Features & Benefits

  • Features List

  • Crafting Benefits & Order Of Importance

  • Call To Action

  • Summarising The Offer

  • What Happens Next?

  • Guarantees & Reasons Why

  • Guarantee The Promise

  • Rationale

  • Punish The Business

  • Putting It All Together

  • Scientific Marketing Makeover

  • Marketing Piece Analysis

  • The "L" - Lead Generation

  • The L Part of the Formula

  • Tactical Marketing Plan

  • 90 Strategies For Generating Leads In Your Business

  • The "C" - Sales Conversion

  • 30 Sales Conversion Strategies

  • The "M" - Maximising Customer Value

  • 30 Strategies For Maximising Customer Value

  • The "S" - Systemising & Automating

  • Your marketing machine, systemising your business

  • Every Tactic & Strategy Comes With 5 Pieces Of Content, Making It Easy For You To Implement And Transform Your Results...

    Examples Of The Step By Step Content That You Will Get As Part Of This Course

    Workshop Video

    Every element of THE FORMULA and CORE ELEMENTS begins with a Core Asset workshop video which takes you through the logic and reasoning behind the particular topic

    Workshop Checklists

    Each workshop is accompanied with the slide presentation so that you can walk through in real time..

    Step By Step Guides

    Every element comes with a detailed step by step guide that you can use to walk through and apply the principles to your own marketing.

    Easy To Use Templates

    Easy to use templates which you can use to apply the principles of the FORMULA and CORE ELEMENTS to your marketing and sales materials.

    Reminder Checklists

    These checklists will ensure that you have followed the process correctly and that you haven't missed anything, further ensuring your success.

    As standard, each tactic and strategy comes with step-by-step and easy to use guides, checklists and one magic ingredient that you won't have ever seen before... a SUCCESS FORMULA

    Developed over many years of testing, gruelling analysis and too many mistakes we care to mention, the Success Formulas are the 'building blocks' for every growth tactic and strategy. By breaking them down into smaller elements it makes it super easy for you to create and apply them to your own business. It's never been easier to get results.

    Want To Do This Program With Our Support?   Try Our Business Coaching, Where We Guide You Through It Monthly...

    We have partnered with 'The Core Asset' one of the world's leading business growth coaching and consulting organisations to deliver the Sales Accelerator Programme. Every strategy is designed to give you everything you'll ever need to generate more leads, more sales and more profit from new and existing clients. You will be assigned your very own Cultiv8 Business Coach who will help you through the programme. They will be there for you every step of the way. They will help establish your objectives and your targets and will help guide you through the Formula & Core Elements, steering you through the vault as you go.

    Join The Programme Now...

    Here's what you get when you invest in our Business Is A Science Programme using the 1-2-1 Business Coaching option... 

    • Monthly 1-2-1 coaching session's with your very own business coach, helping you recognise the benefits of growing your business fast, development of action plans and KPI tracking.

    • Access to the Online Course which helps you learn the principles of THE FORMULA & CORE ELEMENTS quickly.

    • Access to the Core Asset Vault with 100's of proven strategies & techniques for improving your business.

    • Unlimited use of the powerful Sales Accelerator Roadmap and Business Growth Calculator. These tools pin point where you can improve and what the value of that improvement is likely to be.

    • Unlimited email support from your Business Growth Expert - we are there for you every step of the way..

    • Monthly improvement journal with new strategies that you can use in your business.

    • Monthly Scientific Marketing Makeover evaluation on the marketing piece of your choice. Your very own critique to help you ensure you are doing it right.

  • Get Immediate Results

    Transform Your Existing Marketing Efforts

    By learning how to apply the Formula and Core Elements into your business and by using the Scientific Marketing Makeover, you will be able to make a step change in your existing marketing efforts at zero additional cost. Your current marketing will be analysed, improved and transformed to generate many more leads.

    Increase New Lead Generation Opportunities

    Using the power of the Sales Accelerator roadmap and the Vault, you will be able to apply many new lead generation strategies into your business, further more improving the level of leads that you generate.  Apply over 90 different strategies for lead generation.

    Convert More Leads To Paying Customers

    By utilising the strategies within the Formula and the Vault, you will be able to increase the level of leads that you are currently converting into actual paying customers. Applying several of the step by step sales conversion strategies will see you getting a much better return on your marketing spend.

    Sell More To Your Existing Customers

    More sales is staring you right in the eye!!  Learn how to apply several strategies to maximise the sales you get from your current customer base. Who better to sell to, than customers that already know you and are motivated to buy from you. 

    Systemise To Repeat Again & Again

    You will be able to set up your very own lead generation and sales systems so that they work religiously time after time after time.  Putting these processes on autopilot ensures that you have a steady stream of leads coming into your business.

    Step By Step Support At Every Stage

    Your very own 1-2-1 growth expert / business coach will ensure that you keep on the right path.   They will work with you to develop your tactical marketing plan whilst using the sales accelerator roadmap and scientific marketing makeover tools to help you drive results and increase your profits.

    Working With Your Very Own Business Coach

    Watch this video of Steve Hackney, CEO of The Core Asset explains about working with your Business Coach. It’s is important to think of the value that a coach will bring to your business and not in an employed way. In the same way that top sportsmen and women will always seek out the top coaches in their field in order to excel, you too need a Business Coach if you wish to excel in your business.

    About Business Coaching

    Access To The Vault

    The Core Asset Vault is filled with tools, techniques, playbooks, templates and checklists for you to follow. You get full and unlimited access to this resource when you join. The vault has been built to make it easy for you to implement The FORMULA into your business.

    Transform Existing Marketing

    Lead Generation Strategies

    Conversion Techniques & Strategies

    Sales Accelerator Software

    Unlimited Access To This Cutting Edge Software

    Increase your sales & profits in less than 45 minutes as our software pinpoints your 'Opportunity Areas' & shows you exactly what to improve. The ROADMAP uses 'The FORMULA' our proven business-building system to fix your marketing, pinpoint all the gaps & provide a step-by-step solution to grow quickly. You get unlimited access to this tool via the Core Asset vault. Your coach will help you work through this and support you in the strategies that you can use to grow your business.

    Scientific Marketing Makeover

    Monthly Marketing Makeover By Your Growth Expert

    Instantly & For ZERO cost maximise the results of your most important marketing strategy. There isn't a type of marketing strategy we can't transform with the Scientific Marketing Makeover. Our recommendation is you give us the strategy which you are spending the most on right now, followed by the home page of your website, but of course the choice is entirely yours. The improvements could be worth hundreds, thousands even tens of thousands to you over a period of time.

    You Have The Choice To Do This Programme As ONLINE ONLY Or Using The Services Of Our 1-2-1 Business Coach..  You Decide!!

    Business Is A Science - The Proven Formula For Transforming Your Sales & Profit.

    Do the programme on your own, via our online portal. Or choose to do it with the support of our Business Growth Expert via 1-2-1 Business Coaching.

    Compare All Of Our SME Packages Here...

    ONLINE ONLY x 1 time payment of £465

    Undertake the programme in your own time and at your own pace. You get all of the videos, templates, playbooks, strategies and techniques to successfully implement THE FORMULA & CORE ELEMENTS into your business.

  • Scientific Marketing Makeover and Sales Accelerator Roadmap

  • Online Access To Over 175 Pages of Simple Step by Step Implementation Templates For Each Of The Core Elements inc Over 9 Hours of High Quality Video Training

  • 100's of Strategies For Increasing Leads, Conversion, Maximising Customer Value and Automating Your Lead Generation Process

  • BUSINESS COACHING x £465 per month

    Undertake the programme with the help and support of your Business growth Expert.   Sessions can be arranged around your own convenience and are undertaken twice per month.

    Your Coach will help set you roadmap using the Sales Accelerator Tool and agree a schedule of priorities and strategies to undertake.


  • Scientific Marketing Makeover and Sales Accelerator Roadmap - Unlimited Use

  • Access To All Of The Online Materials & The CORE ASSET Vault.

  • 100's of Strategies For Increasing Leads, Conversion, Maximising Customer Value and Automating Your Lead Generation Process

  • Not Quite What You Are Looking For?

    Want To Accelerate Your Businesses Results?

    Need Help To Drive Change Into Your Enterprise?

    Because Business Is Not Luck!!

    Lean Business Transformation.

    End to End Business Improvement.

    Looking at All Aspects Of Your Business

    We have a unique Business Transformation Programme which gets into the nitty gritty of each element of your business. This Programme will transform your entire business. Not only do we apply the "Business Is A Science" elements of THE FORMULA, but we also help implement end to end LEAN processes into your business, helping drive down cost and drive up efficiency.

    We can help you achieve exceptional results in your companies profitability. We use unique diagnostics and hundreds of proven strategies to improve each part of your business.

    Check out our BUSINESS IS NOT LUCK Programme here

    Business Is Not Luck Programme


    SME Sales & Marketing SME End To End Transformation SME Web Marketing LEAN & Kaizen Transformation Tenders & RFQ Warehouse & Logistics Colleague Engagement Team Leader Development


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    Registered Office:

    Cultiv8 Business Ltd. 61 Bridge Street, Kington, Herefordshire. United Kingdom. HR5 3DJ

    Tel: +44 0191 4682416

    eMail: [email protected]

    Company Registered in England: 11991148

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